Making a Plan for Your Passion

PlanForYourPassion blogimage_DeathToStockResized

Happy Belated Valentine’s Day Friends!

I’m going to keep this post short and sweet. For me, this month is less about romantic love and more about passion – about cultivating, nurturing, supporting and (if you haven’t yet) finding your passion.

My passion is helping people reach their goals and accomplish their passions by creating strong and unique marketing strategies.

I’m going to assume that if you’re visiting my website, you’ve probably already discovered your passion and you’re looking for ways to be successful in pursuing that passion. The best way is to iron out clear and concise goals for reaching that passion and then creating a strategy to make those goals a reality.

I’ve put together a  free, downloadable Goal Planning Workbook that you can download HERE. The Workbook includes:

  • Goal Planning Worksheet,
  • Task List and Timeline
  • Monthly Tracking Worksheets (because my passion is marketing, after all AND so you can see the progress that you’re making)

Of course, my hope is that your goals will lead you to more fans and followers, more website page view and of course more sales and income.

Good luck on your passion journey my friends, and cheers to beautiful year!

Have something to say? Leave it below in the comments.

Photo credit: Death to Stock

BGPR in China! Because China Arts – Creatives Exchange Trip 2015

Group on the Great Wall

I was fortunate enough to be chosen to take place in Because China Arts’ Creatives Exchange Trip to Beijing, China from June 12 – June 20, 2015.

Because China Arts’ mission is to foster relationships, facilitate actionable international collaboration, and promote cultural diplomacy in the arts between China and the US. My group was made up of 6 mid-career, artists and arts administrators from Los Angeles. We visited many cultural organizations, both large and small, including the 798 Arts District, Beijing Dance Theatre, Ping Pong Productions, Chinese National Peking Opera, Three Shadows Photography Art Centre and more. We were also able to meet with and learn about administrative structure and programming priorities in Beijing, from the folks at the Chinese Cultural Ministry, Beijing Creatives, the United Stated Department of Cultural Affairs in Bejing and the Central Academy of Fine Arts. We also saw the exhibits of controversial artists Ai Wei Wei and The Gao Brothers.

China is an amazing country, filled with amazing people and inspiring artists creating really poignant works.

We enjoyed the delicious local food, walked through Tiananmen Square, visited the Forbidden City and hiked the Great Wall. In the picture above, I’m the one in the black bandana. Before reaching that point on the wall, we had traveled about 3 miles and hiked from the unrestored wall (overgrown trails, thick bushes, displaced bricks and huge biting ants) to the nicely renovated Wall you see in the pic. It was one of the hardest and most special things I’ve ever done.

Words can’t explain what an amazing experience this trip was. This trip was literally a dream come true.  It was always a dream of mine to go to China, but to be able to experience China and its art on such a specific and unique level, was more than I could have imagined. I was not just a tourist. I was able to speak with, learn from and connect with Chinese artists in an authentic and honest way.  I learned so much about the Chinese arts scene, what it means to work in the arts in China, and what Marketing and PR looks like to them. I also experienced the significance of cultural exchange and how important it is for us to get out of our American bubbles and experience the world.

This trip was truly invaluable. Thanks so much Jillian Schultz and Brandon Turner of Beacause China Arts for selecting me for this trip and for sharing with me this wonderful culture.  Check out Because China Arts’ website for more info and to learn more about future exchange trips –


Photo credit: Because China Arts

Remember Why You Started

Remember Why You Started

I woke up this morning after a wonderfully, lazy weekend a little bummed to get back to work (and my full email inbox). I decided to make a cup of tea, (which pretty much always smooths out my funky moods) and try and fix my crappy attitude. Tea is my calm and my focus. I take a a couple of sips and, like magic, I’m reminded that life is good. This is what I do. PR & Marketing is my passion. It is a big part of who I am and what I love. I chose this work because I could not imagine myself doing anything else.

It’s important to take time out of our busy schedules to remember why we started and why we do what we do. Of course, if memory serves us right we chose a path that would make us happy. On the other hand, if we started for a reason that does not seem to make sense (or make us happy) then it’s time to re-evaluate. For me, the reason why I started is the reason why getting up after a long weekend, to tackle a full inbox is the least of my problems. It’s just one component of my grand scheme for a life full of adventure, passion, love, and happiness.

Photo credit: Jason Long,