“Social Media drives engagement, engagement drives loyalty, loyalty correlates directly to increased sales.”
I found this spectacular (and anonymous) quote that really says it all about the importance of social media in your marketing campaign.
An effective social media strategy with strong messaging and interesting and engaging content, leads to long term increased sales and return on investment. It is important to remember however, that this is not an immediate result of a single social media post, but a result a strategic plan, focused on cultivation that takes time.
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